One of the things that I always talk about in my workshop on Blog & Social Media for Teachers and School Leaders is using regular Facebook page updates to keep parents informed about school and classroom events. One of the things that you can do to help your Facebook posts reach more people is to include high resolution graphics in your posts. Canva is a great tool for creating high resolution graphics to include in your Facebook posts. Canva provides a huge catalog of free templates for creating graphics to use in your social media posts. In the video below I provide a demonstration of how to use Canva.
When you’re creating graphics to use in your Facebook posts try to limit the text to only the most important information. In the post itself you can link to more information for parents and or students to read. You should also try to use some type of call to action to increase parents’ interaction with your posts. See my sample image below.
These images can also be used in Twitter, Pinterest, Instagram, and regular blog posts. The reason that I stress using them in Facebook pages is that Facebook posts that contain high resolution images get liked and shared much more often than posts that do not contain images.
To be clear, I’m talking about using Facebook pages for a school or classroom. I am not talking about using a personal Facebook account to interact with students and their parents.