You Are Here is a virtual shopping mall created by the FTC. The purpose of You Are Here is to share information with middle school students about business practices, advertising, identity theft, and general consumer education. The You Are Here virtual mall is divided into four sections that students can walk through. Each section of the mall is addresses a different set of topics. The teachers’ section of You Are Here offers four lesson plans for each of the four sections of the virtual mall.

Applications for Education
The You Are Here virtual mall could be a good resource for teaching lessons about recognizing misleading advertising claims. You Are Here could also be used for teaching the basic economic theories of supply and demand.

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