Nielsen Online has released a report about the differences between men’s and women’s online media consumption. The basic pattern the Nielson survey found was that men prefer user- generated media like Youtube while women prefer more mainstream media like that found on MSN or NBC.
Applications for Educators
As we know boys and girls often have different learning styles. This report from Nielsen (there is a planned follow-up study) suggests to me that teachers need to be aware of the online preferences of their students when selecting a web-application or website to use in the classroom.